Shared Vision

Steve is an entrepreneur and lifelong wine lover. With a background in leading and growing international businesses, he created Paragraph from a simple conviction: wine should remain wine, even without alcohol. He brings vision, discipline, and a clear ambition to create a wine that can stand confidently alongside fine wines, without compromise. At Paragraph, he defines the direction and ensures every decision stays true to the original intent: quality first, always.

Duncan is a pioneering alcohol-removed winemaker. Trained in New Zealand, Bordeaux, and California, he has spent more than 20 years crafting award-winning wines around the world. Formerly Chief Winemaker at Giesen Winery, he helped pioneer the world's first 0% Sauvignon Blanc and brings rare expertise in preserving structure, texture, and aromatic expression. At Paragraph, he leads the winemaking approach and protects what defines wine in the glass.

Spring is a winemaker with a strong operational background. New Zealand-trained, she has worked across leading wine regions and producers, building experience across production, quality, and business operations. Her background combines hands-on technical knowledge with the structure and precision needed to scale consistently. At Paragraph, she oversees operations and ensures the wines are delivered with rigor, consistency, and quality.

Represented on the Paragraph board by Eduardo Muga, third-generation owner and Chief Financial Officer of Bodegas Muga, where he also leads the group’s expansion across the Asian continent. Familia Muga is a multi-generational Rioja winemaking family whose roots run deep in the region. They join Paragraph as a board partner, contributing the structural perspective, market reach, and long-term winemaking credibility that come from a family business shaped over decades. Before joining the family business, Eduardo spent over a decade at General Electric in senior roles across Europe. He brings finance, international development, and the discipline of building enduring brands to Paragraph's strategic direction.